Thursday, 19 April 2012

Money can't buy me love, but it can buy Nutella, and that's pretty close.

*Lecture 6

(Firstly, the title has nothing to do with the content of this blog. I couldn't think of any word play to do with Commercial media. So I did something completely different. WOO!)

Commercial Media. Advertising. Free to air.Cable Television. 

Commecial media is a business. It's driven to make a profit, to make money, and does what ever it can to survive. Channels Nine, Seven and Ten are some of the major players in the Australian commercial media game. This lecture dealt with all the players and rules of this game, and it can all be boiled down to one point. The purpose of commercial media, is so advertisers...can advertise.

Commercial media branches itself across a wide variety of mediums. Each major company doesn't limit itself to just one medium (except channel ten). They can cross between anything from radio to television. This allows them to utilise many different aspects of advertising, as well as reaching a wide audience, thus maximising profits, just like all businesses.

 John McManus claims that "Commercial = corrupt; lack of quality; profit over-rides social responsibility." However I disagree. Although there is a risk of commercial media becoming corrupt, there are positives too. For example road safety campaigns, smoking ads, public health announcements. These are good things to come out of the advertising focus of commercial media.


QLD Government - Anti Drink Driving 


John McManus says that commercial media is corrupt, but it's ads like the one shown that gives me faith in such media. That there is ethics within the field, some of the messages we're being preached are for good.

I've blogged in the past about advertising, and advertising can annoy me, but I also like it. Advertising is great sometimes, I love discovering a really good and clever ad. This is the best part of commercial media, the really good ads. The Gruen Transfer was one of my favourite shows. A show about advertising on an ad-less channel, the irony. 

One of the classic, clever and funny ads.


Keep the Rabbits out - Bigpond

Charter boat, what charter boat?

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